Valencia design consultancy Granissat has created a new corporate identity that establishes the fair as a leading-edge event whilst playing on its more premium essence.
Valencia 11th February 2018.- Home Textiles Premium by Textilhogar has launched its new visual identity, which has been created by young Valencia design consultancy Granissat. The new image underpins the fair’s main features: as a premium, leading-edge, style-centric fair committed to the industry and to the best ‘made in Spain’ textiles for the home, decor and upholstery.
With this in mind, what the creatives at the consultancy sought to achieve, they say, is “a balance between elegance, visual appeal and the essence of what the fair is” so as to create an image “based on the warp and weft of weaving, which is at the heart of all fabrics. These lines are depicted in a modern way with warm colours fading from yellow to magenta.” Taken as a whole the design “refers to every aspect of the textile industry but also to the business links that are generated at Home Textiles Premium”.
The aim is for all professionals involved in the sector to “empathize with the fair” and for the design to position it as “the leading event for the industry, a truly high-end event.” The designers have definitely, as they say themselves, gone for “a look that is elegant, premium and up-to-the-minute, very much in line with European leading-edge design.”
Sales promotion
The new look for Home Textiles Premium by Textilhogar is launching ahead of the fourth edition of the fair, which take place from 12th to 14th September, at Madrid’s Caja Mágica once again, and has already been incorporated into the different elements of marketing collateral that the fair is developing.
The fair has in fact been in Frankfurt last month with ATEVAL – Home Textiles from Spain to promote the upcoming Home Textiles Premium by Textilhogar 2018 to Spanish and international companies. The last edition of the fair showcased products from 171 companies and brands. 2,370 buyers visited, including 150 international buyers from 49 countries.
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